This wonderful image depicts John Logie Baird– the genius Scotsman who invented television- demonstrating an early prototype of his groundbreaking device in the electrical section of Selfridges department store, Oxford Street in 1925.
Cobbled together from a soapbox, cardboard discs and various bicycle bits, this primitive ‘televisor‘ was only capable of beaming eerie, static images onto a tiny receiving screen. Nevertheless, it was a success and marked the world’s first public demonstration of the fledgling technology.
Just a few years later, Selfridges would go on to sell the very first television sets- which cost as much a brand new motor car at the time. You can read more about John Logie Baird’s London here.