Jimi Hendrix’s London (Part Two)

Continuing our tour of Jimi Hendrix’s London (please click here to view part one)
Jimi Hendrix at Montagu Square, c. 1967

Jimi Hendrix, Montagu Square, c. 1967

De Lane Lea Studios (now gone), 129 Kingsway WC2

Kingsway map

Now covered by a modern office block and a Boots chemist shop, 129 Kingsway was once home to a branch of Midland bank, the basement of which harboured a recording studio.

The location of 129 Kingsway today (image: Google)

Site of 129 Kingsway today (image: Google)

Originally established by advertising firm, SH Benson as a workshop for capturing voice overs and catchy jingles, the studio was acquired in the 1960s by Major Jacques De Lane Lea; a French intelligence attaché who ran a side-line dubbing English films into French.

Inside De Lane Lea's basement studio

Inside De Lane Lea’s basement studio

In 1965 De Lane Lea expanded his facilities considerably, installing a top of the range sound desk which soon began to attract some of the greatest names in music.

Jimi Hendrix’s manager, Chas Chandler was familiar with the subterranean studio having worked there during his time with The Animals, and on 23rd October 1966 he brought Jimi Hendrix, Mitch Mitchell and Noel Redding to De Lane Lea Studios for the Jimi Hendrix Experience’s very first recording.

Jimi Hendrix at De Lane Lea studio

Jimi Hendrix at De Lane Lea Studio

During the session, the tracks, Hey Joe and Stone Free were laid down.

'Hey Joe' single with 'Stone Free' B-side

‘Hey Joe’ single with ‘Stone Free’ B-side

Although the Kingsway facility has long since gone, De Lane Lea lives on at 75 Dean Street, Soho.

The current De Lane Lea studio, Dean Street

The current De Lane Lea Studio, Dean Street

Wandering London

During the rare occasions when he wasn’t rehearsing and gigging, recording or partying, Jimi Hendrix took great pleasure in exploring London’s streets which he likened to a “storybook”, and took particular inspiration from the city’s parks, statues, churches and stained glass windows.

Jimi Hendrix, out and about in London, spring 1967

Jimi Hendrix, out and about in London, spring 1967

One of the things I liked most about London was seeing window boxes filled with pretty little flowers,” he once said. “I really enjoyed being alone and getting in touch with my imagination, my actual thoughts. Music can be such a night-time thing, and the way I grew up, I was used to being part of nature.

Flower display in London's Victoria Park

Flower display in London’s Victoria Park

Also fond of bookstalls, Jimi once picked up a worn copy of Charles Dickens’, David Copperfield; “I read it on a plane one time and started crying, it was so sad in parts…

1950s edition of David Copperfield

1950s edition of David Copperfield

The Marquee Club, 90 Wardour Street (now Floridita Restaurant) W1

Marquee map

Once one of London’s (and arguably the world’s) most important music venues, The Marquee first opened at 165 Oxford Street in 1958 (the location where the Rolling Stones made their live debut in July 1962) and moved to nearby Wardour Street, Soho in March 1964. ­

The Marquee Club, Wardour Street in the 1960s (image: BBC)

The Marquee Club, Wardour Street in the 1960s (image: BBC)

The Jimi Hendrix Experience played four gigs at the club, the first of which took place on the 24th January 1967. By this point, Jimi had developed a cult following and the queue to see him stretched all the way along Wardour Street, out onto Shaftesbury Avenue and up towards Cambridge Circus.

The Jimi Hendrix Experience conducting a sound check at the Marquee (image: Ray Stevenson)

The Jimi Hendrix Experience conducting a sound check at the Marquee (image: Ray Stevenson)

1,400 lucky people managed to squeeze into the club that night; a record for the time. Naturally The Beatles, The Rolling Stones, Eric Clapton and Jeff Beck were all on the guest list.

Site of the former Marquee club today- now occupied by 'Floridita' restaurant (image: Google)

Site of the former Marquee club- now occupied by ‘Floridita’ restaurant (image: Google)

A clip of the Jimi Hendrix Experience performing a private gig at the Marquee in March 1967 for the German television show, Beat Club can be viewed below:

The Finsbury Astoria (now the Universal Church of the Kingdom of God), 232 Seven Sisters Road, N4

Astoria map

When it opened in 1930, the Finsbury Astoria was one of the largest cinemas on the planet.

The Finsbury Astoria, 1936

The Finsbury Astoria, 1936

As well as offering films, the north London venue was also staging major concerts by the 1960s.

The former Astoria today (now a religious centre)

The former Astoria today- now a religious centre

The Jimi Hendrix Experience wowed the crowd here on the 31st March 1967, and at the end of the set Jimi carried out the ritual of setting fire to his guitar on stage for the first time.

It was like a sacrifice,” he later explained, “You sacrifice the things you love. I love my guitar.

Poster advertising Jimi Hendrix's 1967 appearance at the Astoria

Poster advertising the infamous 1967 gig

Although scorched, the guitar (a 1965 Fender Stratocaster) wasn’t completely destroyed that night and was salvaged by press officer, Tony Garland who stashed the instrument away in the garage of his parents’ Sussex home…where it was quickly forgotten.

Rediscovered forty years later by Tony’s nephew, Jimi’s old guitar was auctioned at a Shoreditch gallery in 2008 where it fetched the handsome sum of £280,000… not bad for a piece displaying signs of fire damage!

Jimi's burnt guitar... now a prized collector's item (image: Telegraph)

Jimi’s burnt guitar… now a prized collector’s item (image: Telegraph)


Regent Sounds Studio, 4 Denmark Street WC2

Denmark St map

With its numerous music shops and bohemian hangouts, Denmark Street– or ‘Tin Pan Alley’ as it’s also known- has been closely associated with the entertainment biz since the 1900s.

Denmark Street as seen from Charing Cross Road

Denmark Street as seen from Charing Cross Road

One of Denmark street’s stalwarts is Regent Sounds Studio which was established in the 1950s by Ralph Elman and taken on in 1961 by James Baring, an eccentric old Etonian and enthusiastic supporter of emerging pop acts.

James Baring

James Baring… in his pilot gear!

Conditions in the early days were cramped and makeshift. When The Rolling Stones recorded their first album here in 1964 for example, the studio was sound-proofed with cardboard egg-boxes stuck to the walls!

Regent Sounds Studio

Regent Sounds Studio

Jimi Hendrix, Mitch Mitchell and Noel Redding attended Regent Sounds over several days in October 1967 to rehearse and lay down some demo tracks.

Although Regent Sounds had accommodated many bands and musicians, it had never handled the likes of the Jimi Hendrix Experience before and on the 26th October staff at the neighbouring Labour Exchange lodged a complaint, stating that Jimi’s guitar riffs were so loud they could no longer hear themselves speak!

The group took the incident in good spirit and Jimi wound up the session with the words, “OK guys we’ve had a good rehearsal, we’d better find somewhere else to make our noise!

Denmark Place off of Denmark Street... an alley plastered with band adverts and musician requests

Denmark Place off of Denmark Street… an alleyway plastered with adverts and notices from aspiring musicians

Olympic Sound Studios, 117 Church Road Barnes, SW13

Olympic map

Olympic Studios in leafy south-west London was originally opened as a theatre in 1906 and later switched to a cinema.

Olympic Studios

Olympic Studios

In the 1950s the building was converted into a recording studio which, along with Abbey Road Studios, became one of the UK’s most important in the 1960s.

The Jimi Hendrix Experience worked on all three of their studio albums- Are You Experienced (recorded between October 1966 and April 1967), Axis: Bold as Love (between May and October 1967) and Electric Ladyland (December 1967 to August 1968) at the Barnes-based studio.

The Jimi Hendrix Experience's three celebrated studio albums

The Jimi Hendrix Experience’s three celebrated studio albums

Senior engineer at Olympic, Eddie Kramer worked closely with Jimi Hendrix and had some fond memories, describing the guitarist as a surprisingly, “very, very shy guy…. Jimi was so focused. He had the most unbelievable amount of concentration on one idea.

Jimi Hendrix at Olympic Studio's mix desk

Jimi Hendrix at Olympic Studio’s mix desk

The Experience made a wealth of other recordings at Olympic, many of which have yet to see an official release. One batch, collected under the title, The Valleys of Neptune was finally made public in 2010.

The Valleys of Neptune

The Valleys of Neptune; a recent compilation of previously unreleased material,much of which was recorded in south-west London

Today, Olympic Studios has returned to its former role as a cinema and also boasts a fine café and dining room.


The Saville Theatre (now the Odeon, Covent Garden), 135 Shaftesbury Avenue, WC2

Savilles Map

When it opened in 1931 the Saville Theatre was one of London’s plushest venues and boasted seating for over 1,400 people.

The former Saville Theatre today- now an Odeon cinema

The former Saville Theatre today- now an Odeon cinema

One of the theatre’s original features- a grand frieze entitled ‘Drama Through the Ages’ by Gilbert Bayes– can still be viewed high up on the venue’s facade.

Section of 'Drama Through the Ages'

Section of ‘Drama Through the Ages’

In the mid-1960s, Beatle’s manager, Brian Epstein initiated ‘Sunday Night at the Saville’; a weekly event in which the theatre was handed over for the showcasing of popular music acts.

Flyer for 'Sunday Night at the Saville'

Flyer for ‘Sunday Night at the Saville’

Many of the concerts became pretty rowdy- when Chuck Berry (one of Jimi Hendrix’s idols) appeared for example, the excited audience stormed the stage and police had to be called to restore order.

Pink Floyd, The Move, Procol Harum, Fairport Convention,The Who,The Bee Gees and many more all appeared at the theatre, whilst The Beatles used the stage for filming their promo to ‘Hello, Goodbye‘.

The Jimi Hendrix Experience treated audiences to a number of electrifying performances at the Saville throughout 1967.

Left: Poster advertising the Jimi Hendrix Experience at the Saville Theatre. Right: Jimi Hendrix and Noel Redding backstage at the theatre

Left: Poster advertising the Jimi Hendrix Experience at the Saville Theatre. Right: Jimi Hendrix and Noel Redding backstage at the theatre

A concert programme from the time describes the Experience as having an “incredible gyrating dynamism that is both exciting and extraordinary. With fine lyrics, talented and professional musicians, a fresh original approach, and with you the audience, one lives the Jimi Hendrix Experience…

Image of the Jimi Hendrix Experience from a Saville Theatre programme

The Jimi Hendrix Experience as portrayed in a Saville Theatre programme

On the 4th June 1967 and with The Beatles in attendance, Jimi paid tribute to his friends with a cover of Sergeant Pepper’s Lonely Hearts Club Band– an extraordinary gesture considering the track and album of the same name had only been released three days previously.

Please click below to view a clip:

After the performance, the Experience headed to America where they went on to take California’s Monterey Festival by storm.

Swinging London had blessed Jimi Hendrix,and the USA was now eager to embrace one of Seattle’s most famous sons.

Jimi Hendrix backstage at the Saville Theatre, 1967

Jimi Hendrix backstage at the Saville Theatre, 1967

But Jimi’s association with London wasn’t over yet…

To be continued

11 responses

  1. Nice post, thanks. I wonder whether any other city could offer as many Hendrix sites? One clarification – the Beatles only appeared at the Saville Theatre in the filming of their Hello Goodbye promo – never live. I think they had all but stopped touring by the time Epstein bought it.

    1. Hi Will, thanks for mentioning that it’s a good point. I’ll clarify it 🙂

  2. Great stuff as usual from you.

  3. Brilliant detail and thorough research is much appreciated. Cant wait for next instalment !
    extremely excellent, thanks from geoff in liverpool

    1. Hi Geoff, really appreciate that 🙂 Thanks for your kind words and readership.

  4. Hi All, Stumbled on this site…great….brought back a lot of memories. Went to the Brady Club gig, my school friend Howard Charing was there too. A couple of weeks later saw Pink Floyd there if my 60s memory serves me well.
    Saw Jimi’s last gig on Fehmarn an island in the Baltic off Germany. A story unto itself.

  5. My memory of the Jimi Hendrix concert at the Savelle theatre on Sunday June 4th 1967 is that the Beatles were in the box to the left of the stage from the audience’s point of view, and the Rolling Stones were in the box on the opposite side of the stage. I have a clear memory of Brian Jones coming past us as we queued in the foyer to get in and swear that he put his hand on my shoulder to get past.
    However, I can find no reference anywhere of Brian Jones or any of the other Stones being at the concert.
    I remember how amazed we were when Jimi played Sergeant Pepper’s Lonely Hearts’ Club Band and Paul McCartney said something. There was also some banter between the people in the two boxes.

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